Mantra
We are Mindcode™ Holding Inc.
A non-traditional consumer behavior research and strategic positioning company.
The Mindcode™ unique, state-of-the-art methodology begins at the point where most research ends.
Our objective is to maximize brand value for our clients by revealing an innate, profound understanding of their markets.
Our unconscious research methodology is scientifically based on the Triune brain theory.
For several Fortune 500 companies, it has proven to be an essential tool to increase brand value.
DIG DEEPER
The Mindcode™ process is about digging deeper into human thoughts
- We go beyond the top layer, the rational "thinking" brain.
- We don´t stop at the middle layer, the emotional "feeling" brain.
- We dig on to the very bottom, to the primal, instinctive Reptilian brain. This is where we find the hidden treasure.
Mindcode™ research digs deeper than any other research method into a target´s most primitive, feelings, instincts and habits.
- Mindcode™ believes that for every human action, be it conscious, subconscious, or unconscious, there is an underlying code that corresponds to it.
- Mindcode™believes that by uncovering these codes, we gain possession of the single most powerful resource for influencing a given brand culture.
- Mindcode™ believes the state of being on code or off code is defined by whether or not a perfect chemistry exists between a brand and its market.
- Mindcode™ believes that for a brand to know its code and know to use it is
essential to ensure growth and profitability.
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Mindcode™ believes that in this competitive world, nothing is more effective than understanding the underlying and true meaning behind every human action.
Mindcode™International is a U.S. based consumer behavior and strategic positioning company, specializing in the Hispanic market.
- Founded 1999
- Has a working relationship with 20 of the world’s top brands
- Has completed more than 600 projects
- Has developed brand strategies for several (Fortune 500) international companies, such as Nextel, Kodak, Cuervo, Avon, Deloitte, and Pepsico.
- Has developed the unique Mindcode™ research methodology, having as scientific foundation the theory of the Triune Brain
- Is advertising and marketing savvy
- Has an extensive experience with Hispanic consumer research
- Has established offices in 3 countries
Has 80 associate consultants in 7 countries
- Find out about your Brandgenetic™, what it is, and how to use it to reach your target market
- Gain greater and more valuable knowledge of your target consumers.
- Identify opportunities
- Document significant market facts
- Facilitate innovation and development of the project and/or future projects
- Operate, manage and take decisions within a realistic brand framework
- Align team vision
- Create a unique difference in the market
- Preempt market opportunities
- Make marketing investment profitable
- Make advertising/communications investment profitable
- Even out pricing strategies
Once you know your mind code, our coaching process can help you to develop a significant competitive edge in your brand positioning.
Mindcode™ International is a rapidly expanding multicultural company that during the last 7 years has focused on Code Discovery™ and Brandgenetic™. It is part of the Mindcode™ Institute, a network covering the most prominent countries and which includes some of the foremost psychologists, anthropologists, and sociologists in the world, as well as other well recognized experts in their fields. Their mutual goal is to decipher human behavior: the reasons why we do what we do and make the decisions we make. Mindcode™ has pioneered the development of positioning positioning methodologies and models that, on an international level, are considered to be among the most advanced modern marketing tools today. |