Building the new era in research, brand positioning and innovation.

An Innovation and Positioning company based on non-traditional consumer research.

The Mindcode™ unique and state-of-the-art methodologies allow us to dig deeper into the unconcious mind of consumers, where real decisions are made.

Our objective is to maximize brand value for our clients by revealing an innate, profound understanding of their markets and discovering the Code for products/services categories.

Our unconscious research methodology is scientifically based on the Triune brain theory.

We build innovation and positioning platforms (Brandgenetic™) based on our research.

Our work has proven to be an essential tool to increase brand value and develop innovations throghout many 500 Fortune Companies

The Mindcode™ process is about digging deeper into human thoughts

• We go beyond the top layer, the rational "thinking" brain.
• We don´t stop at the middle layer, the emotional "feeling" brain.
• We dig on to the very bottom, to the primal, instinctive Reptilian brain. This is where we find the hidden treasure.

Once you know the CODE and have the Brandgenetic for your brand, our coaching process can help you to develop a significant competitive edge in your brand positioning and innovation.

• Mindcode™ believes that for every human action, be it conscious, subconscious, or unconscious, there is an underlying Code that corresponds to it.
  
  
• Mindcode™believes that by uncovering these codes, we gain possession of the single most powerful resource for influencing a given brand culture.
  
  
• Mindcode™ believes the state of being on code or off code is defined by whether or not a perfect chemistry exists between a brand and its market.
  
• Mindcode™ believes that for a brand to know its code and know to use it is essential to ensure growth, innovation and profitability.
  
  
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• Founded 1999
• Has 6 working regional offices and 1 headquarter
• Has a working relationship more than 40 of the world’s top brands
• Has completed more than 600 projects in USA and Latinamerica
• There are more currently more than 200 companies using a Brandgenetic developed by Mindcode in the last 2 years
• Has developed the unique Mindcode™ research methodology, having as  scientific foundation the theory of the Triune Brain
• Has been a coach for dozens of marketing, public relations, identity, packaging and communication agencies, every recommendation is based on Brandgenetics developed fot their clients
• Has been a leader in helping latin brands to enter the US market
• Has 80 associate consultants in 7 countries
  
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