VALIDATION TOOLS (V.T.)

The Three Brain TV test is the most powerful emotional and analytical tool to measure a commercial’s impact and persuasion level. After airing a commercial, we measure its appeal and acceptance as the commercial is being interpreted by each one of the three brains, we then find the cultural code particular to each segment of the targeted population in the U.S.

It should be noted that in the last 3 years, the Three Brain TV test has been used to evaluate more than 400 commercials for brands such as McDonalds, Coca Cola, Pepsi, etc. and it has proven to be one of the best ways to effectively measure the impact of TV advertising.

Technology Based on Neuroscience-Gestalt Theory

The Three Brain TV test persuasion quantifier is state-of-the-art technology based on the Gestalt Theory with which is possible to quantify emotions and interpret them using our three brain understanding:

• Analytical persuasion
• Emotional connection
• Instinctive breakthrough

Product Check

Our Product Check uses the Emotion Measurement Technique to measure the persuasive value effect of a new product, design, name, etc.

Sales Experience Check

Measures the levels of intensity and seduction of the sales process via a web page, a store, or a person.

Store Experience Check

How a store appeals to/makes a person feel by measuring its layout, service, sensorial atmosphere, etc.

Emotion Measurement Technique (Emotionology)

This method links the rational and the emotional minds through Quantitative research combined with Qualitative research.

This is the scientific study of emotional effects on human beings; the ramifications of those emotions; the psychological interference developed during decision making processes; research on genetic emotional personality traits; and the design and implications of these on other people or products.

After years of research into neuromarketing, we have developed the emotion quantifier. This is state-of-the-art technology through which we use Gestalt software to quantify emotions. These neuroimaging instruments allow us to integrate neuroscience and measure emotions inside an advanced softscreen platform and then quantify. This way, we can see how the brain (Cortex), the heart and throat (Limbic), and the stomach (Reptilian) react in response to emotions.