Mindcode™

Instructor: Ricardo Perret
Partner Manager, Mexico/ VP of Innovation

Duration: 4 hours

Gone are the times when the cheapest or best packaged product sold better. Nowadays you mustn’t only sell a good product with a good price and a good packaging. You must sell a product that emotionally attracts the client and one with which a long term connective bond can be developed. In this workshop we will learn examples of emotional innovation successes and we will make practical exercises to create innovating ideas that attach emotional value to your products and services.

Strategies of Innovation and Niche Markets

Instructor: Ricardo Perret
Partner Manager, Mexico/ VP of Innovation

Duration: 4 hours

Innovation isn’t done in a generalized way for every market, but specifically for each one of the niche markets. A niche market is a group of people with the same desires congregated around a need. In order to innovate and to add value to each niche it’s important to perfectly identify the desires of every niche, and to develop products, services and processes that generate additional benefits.

What if You knew All the Answers?

Instructor: Eduardo Caccia
Partner Director San Diego / VP of Investigation

Duration: 4 hours

The traditional techniques of investigation have proven insufficient in finding all the answers related to consumer’s minds. Through this workshop, you will learn the principles of neuroscience applied to the brand in a simple and pleasant way, empowering you with knowledge that you will be able to apply that same day.

Mark the Difference… Differentiate the Brand

Instructor: Eduardo Caccia
Partner Director San Diego / VP of Investigation

Duration: 4 hours

Learn the methodological model to measure and to label positioning. In this workshop you will discover how to map your and your competitors’ brand to create forceful and innovating strategic positionings.